A logo for a j*b
A logo for a j*b
Dear Team Jaywalking,
Dear Team Jaywalking,
Heard you are in need of a graphic designer for your team. Well, UI/UX design is what I specialise in, but graphic design is something I enjoy doing, and am constantly improving at. I am a fresher from Srishti Manipal Institute of Art, Design & Technology, and am a fan of how Jaywalking has managed to become an influential pillar in the streetwear scene in India.
Heard you are in need of a graphic designer for your team. Well, UI/UX design is what I specialise in, but graphic design is something I enjoy doing, and am constantly improving at. I, Rishi Nair, am a fresher from Srishti Manipal Institute of Art, Design & Technology, and am a fan of how Jaywalking has managed to become an influential pillar in the streetwear scene in India.
I could not help but notice that your brand has not yet finalised a logo; and I saw an opportunity there. I decided to make a logo for Jaywalking to send in as my job application. I am still learning graphic design, and such challenges help me learn better; which I love doing. Continue reading to see how I came up with this conceptual logo for Jaywalking.
I could not help but notice that your brand has not yet finalised a logo; and I saw an opportunity there. I decided to make a logo for Jaywalking to send in as my job application. I am still learning graphic design, and such challenges help me learn better; which I love doing. Continue reading to see how I came up with this conceptual logo for Jaywalking.
New Logo Breakdown
New Logo Breakdown
What is jaywalking?
What is jaywalking?
As per Google, jaywalking is when someone illegally crosses a street.
As per Google, jaywalking is when someone illegally crosses a street.
And what is Jaywalking ?
And what is Jaywalking ?
Jaywalking is when someone crosses the street like they own it.
Jaywalking is when someone crosses the street like they own it.
What does it feel like to wear Jaywalking?
What does it feel like to wear Jaywalking?
With edgy and clean designs, and a premium tag attached to their streetwear, one would feel like street royalty.
With edgy and clean designs, and a premium tag attached to their streetwear, one would feel like street royalty.
So what should the logo communicate?
So what should the logo communicate?
The two letters that stand out in the word are 'J' and 'W', with J being the primary focus, and W being the secondary one.
The two letters that stand out in the word are 'J' and 'W', with J being the primary focus, and W being the secondary one.
'W' as a letter looks a lot like a crown, so integrating a crown helps the logo incorporate royalty, and the letter W.
'W' as a letter looks a lot like a crown, so integrating a crown helps the logo incorporate royalty, and the letter W.
W + Royalty
W + Royalty
Incorporating jaywalking.
Incorporating jaywalking.
I felt like the logo must include the action of jaywalking, but also make the jaywalker seem like a king.
I felt like the logo must include the action of jaywalking, but also make the jaywalker seem like a king.
A zebra crossing
A zebra crossing
+
+
Jaywalker
Jaywalker
=
=
Jaywalking
Jaywalking
J for jaywalking.
J for jaywalking.
I felt like the logo must include the action of jaywalking, but also make the jaywalker seem like a king.
I felt like the logo must include the action of jaywalking, but also make the jaywalker seem like a king.
A zebra crossing
A zebra crossing
—>
—>
Adding a modern feel
Adding a modern feel
—>
—>
Adding a jaywalker
Adding a jaywalker
Refining the logo
Refining the logo
After adjusting the proportions of the elements to get it to form the letter J, and ensuring it communicates street royalty, this was my final output.
After adjusting the proportions of the elements to get it to form the letter J, and ensuring it communicates street royalty, this was my final output.
JAYWALKING FINAL CONCEPT LOGO
JAYWALKING FINAL CONCEPT LOGO
JAYWALKING
JAYWALKING
Though your collections are insane every time they drop, they are not very friendly to my pocket. However, I still look forward to wearing your designs when I can financially support that demand of mine. That is the level of respect the youth has for your brand. You pull people towards you. And working for a brand that has its strategy figured out so well can be extremely beneficial for a fresher striving to start his own thing sometime.
Though your collections are insane every time they drop, they are not very friendly to my pocket. However, I still look forward to wearing your designs when I can financially support that demand of mine. That is the level of respect the youth has for your brand. You pull people towards you. And working for a brand that has its strategy figured out so well can be extremely beneficial for a fresher striving to start his own thing sometime.
If you made it this far, thank you for going through my project. Regardless of whether or not I get the job, I had a lot of fun working on this and it could make a good concept project for my portfolio. Also, this page is designed exclusively for this job, as you cannot access it from my website. Thank you again.
If you made it this far, thank you for going through my project. Regardless of whether or not I get the job, I had a lot of fun working on this and it could make a good concept project for my portfolio. Also, this page is designed exclusively for this job, as you cannot access it from my website. Thank you again.
Rishi Nair 2025
rishi
nair
Rishi Nair 2025